InPrime Finserv is a PSL (Priority Sector Lending) lender with a mission to “Propel Financial Upliftment of India’s Emerging Middle Class.” Our focus is on providing essential financial services to the “Prime” segment of India’s informal economy, encompassing around 50 million households with an annual credit need of Rs. 5 Lakh Crores. These households are defined by their growth mindset, transition towards a less cash-dependent economy, and gradual adoption of digital technologies, along with a proven credit and financial track record.
As a priority sector lender, our goal is to identify and support this emerging segment by offering customized financial products tailored to their evolving needs. By adopting a hybrid approach, we blend the strengths of traditional lending with modern practices centered on data, digital technology, and innovation. This strategy aims to deliver superior financial and non-financial value, with a strong emphasis on customer connection, engagement, and risk management.
InPrime’s lending process combines thorough field assessments with analysis of customers’ digital footprints to comprehensively evaluate needs, creditworthiness, and risk profiles. We prioritize a customer-centric approach, ensuring a seamless onboarding experience and swift turnaround times. Our offerings include multiple repayment channels and a gamified financial and digital literacy program to promote self-service and empowerment.
InPrime Finserv is a brand owned by STK Credit Private Limited, a Non-Banking Financial Company (NBFC) headquartered in Bangalore.
A core part of India’s economic growth is driven by small and medium businesses in the informal sectors of ‘Bharat’. InPrime’s objective of serving this sector with tailored products is incredibly inspiring and necessary
“There have been few changes to this business in the 3000-odd years it has existed for. Winners still tend to ‘differentiate’ themselves largely on their execution. Rajat, Sneh and Manish were leading collections, credit and a substantial proportion of the entire book at one of the most successful small finance banks in the country. When a founding team like this comes together, you have to back their ability to execute.”
“Massive credit gap across semi-urban & rural areas is a known story. InPrime’s focus on this market using physital model and Rajat, Manish and Shen’s deep conviction for the segment and their extensive experience of lending business made us jump to be part of their journey.”
“The team at InPrime had a very strong career track in building and managing profitable credit business in India at Ujjivan. The founders had a complimentary skill set amongst them, deep knowledge of domain and wanted to replicate their success of past for their own venture. This was enough for us at Kettleborough VC to give them the first institutional commit for the round”.