Blogs

    InPrime Credit-O-Meter: The Journey to Empower Bharat Through Credit Awareness

    Ina remote village in Channapattna Taluk, Karnataka, Ratnamma’s eyes filled with pride. She enthusiastically waves her smartphone at her husband and says, “Look at my score, it’s higher than yours!” a moment of empowerment enabled by the InPrime Credit-O-Meter. Delivered via...

      How InPrime Finserv Revolutionised Credit Access in 2024

      At InPrime, our mission has always been to redefine how credit is accessed, managed, and delivered to informal segments. In 2024, we achieved remarkable milestones that reflected our commitment to empowering businesses and households. From reaching our fastest ₹1 Cr disbursement...

        InPrime Expands Footprint to Uttar Pradesh & Rajasthan

        At InPrime, our mission has always been to create a seamless and impactful financial ecosystem for underserved segments. We took a significant step toward fulfilling this mission by expanding our operations into Uttar Pradesh and Rajasthan, marking our entry into North India. This expansion...

          Portfolio Continues to Shine During Industry Crisis

          The lending business in India is reeling under rising delinquency rates and heightened credit risks, but InPrime Finserv continues to demonstrate resilience and excellence. Over the past three quarters, delinquencies in unsecured loans — including Microfinance, small-ticket personal loans, digital loans, and...

            Smart Loan: How InPrime Finserv Is Redefining Credit for Urban Micropreneurs

            Micro-entrepreneurs’ Life: Ambition Meets Roadblocks Shyam runs a popular breakfast joint tucked in a buzzing Bangalore street. His shop opens early 6 AM in the morning and runs till he feeds all customers around 11 PM at night, his regulars...

              The InPrime Approach: Building Financial Discipline in Uncertain Times

              Navigating Changes in Karnataka’s Lending Landscape On February 12, 2025, Karnataka introduced the Micro Loan and Small Loan (Prevention of Coercive Actions) Ordinance to protect borrowers from aggressive and unfair loan recovery methods. While this law aims to shield vulnerable groups like...

                Inside InPrime’s Lean Tech Engine: How We Power Lending at Scale

                Over the last 12 months, we’ve launched three loan products tailored to distinct customer segments supported by in-house platforms, integrations like Account Aggregator and eNACH, and real-time visibility across our operations. We’ve rolled out 15 upgrades to our technology stack, enabling...

                  Industry Backdrop: Why InPrime Is Poised for a Breakout Year

                  The Lending Landscape Is Shifting India’s lending industry — especially in the informal economy — is in the middle of a deep transformation. A convergence of economic slowdown, active government intervention, and regulatory recalibration is redrawing the field. At the...

                    Taking Customer Service: The AI Route

                    My EMI date passed — I got a reminder SMS, but I wasn’t sure how to pay. I tried calling the customer care number, went through four IVR options, but never got to speak to anyone. Then I called my...

                      When Intelligence Meets Intuition: How AI is Powering InPrime’s Everyday Impact

                      AtInPrime, we believe technology should amplify human potential, not replace it. For millions of entrepreneurs in India’s informal economy, every loan decision, repayment, and conversation carries a story. Behind each number is context, emotion, and effort. Our AI systems are...

                        Baptism by Fire: How InPrime’s Risk Framework Turned Crisis into Confidence

                        The Shockwave: When Rumors Became Reality Inthe last week of January 2025, anxiety rippled through Karnataka’s lending ecosystem. Rumors of an imminent state ordinance — intended to curb coercive and unethical lending practices — triggered confusion and panic across the...

                          From One Customer to ₹100 Crores: The InPrime Journey

                          Humble Beginnings In June 2023, when InPrime began its journey, we added just one customer after meeting and underwriting more than a hundred. It was a humbling experience for a team that prided itself on deep expertise in lending to...